Booklet
Project Overview:
For this student project, I was tasked with creating an engaging booklet for the ASPCA that would capture attention and motivate readers to consider adoption. The challenge was that many informational materials can feel overwhelming or easy to ignore, making it difficult to create an emotional connection. To solve this, I designed a visually striking and approachable booklet that uses bold imagery, clear messaging, and compassionate storytelling to highlight adoptable animals and the ASPCA’s mission. The final design aims to resonate with readers and inspire them to take action in adopting an animal in need.
Software/Skill:
Adobe Photoshop, Adobe Indesign, Layout Design and Composition, Typography
