Project Overview:
Bubbl'r is a sparkling water brand known for its bold flavors and naturally caffeinated beverages. The objective of this campaign was to create engaging advertisements that capture attention and encourage new consumers to try Bubbl'r by highlighting its energetic and refreshing personality.
Creative Direction:
I wanted the campaign to capture the refreshing feeling of drinking Bubbl'r through vibrant colors, dynamic compositions, and playful typography. Rather than relying on stock imagery, I photographed the product myself and incorporated fresh fruit to visually connect each advertisement to its flavor. The bold layouts were designed to quickly capture attention while communicating a fun and energetic brand experience.
