Project Overview:
For this project, I was challenged to create a mobile landing page and thank-you card for Centro Hispano, a local nonprofit dedicated to supporting and strengthening the Hispanic community. The goal was to create a donation experience that communicated the organization's impact while encouraging people to become part of that impact.
I developed a campaign centered around the message “Strengthen Our Roots” connecting community support, education, and opportunity. The digital landing page was designed to guide users from understanding Centro Hispano's impact to taking action, while the thank-you card extended that experience beyond the screen.
Creative Direction:
I wanted the campaign to feel welcoming, energetic, and connected to the community Centro Hispano serves. I used Centro Hispano's existing colors as the foundation, while creating a visual language that felt more engaging and approachable.
For the landing page, I paired clean, simple typography with playful graphic elements to keep the experience easy to navigate while still giving it personality. The goal was to make the donation experience feel approachable rather than overly formal or transactional.
For the thank-you card, I created an expressive, connected typography as a visual representation of togetherness. The overlapping letters create movement and interaction, reflecting the idea that individual people come together to strengthen the community.
Digital Experience
