Project Overview:
La Colombe is known for its clean, minimalist packaging. For this self-initiated concept, I explored how a limited-edition coffee package could introduce a more vibrant, eye-catching aesthetic while remaining recognizable as part of the La Colombe brand. Inspired by Colombian coffee, I created a custom illustrated package that celebrates the product's origin while maintaining the brand's established color palette and visual identity.
Design Direction:
Rather than following the brand's typically understated packaging, I created bold illustrations inspired by the energy behind the "Zero Snooze" concept. The vibrant graphics are designed to stand out on the shelf while still feeling connected to La Colombe's visual identity.
