Poster Ad Campaign
Project Overview:
For this campaign, I focused on Everlast to challenge myself by working in sports, a category I hadn’t explored before. I wanted to highlight the durability and strength of their boxing equipment, emphasizing that investing in Everlast is an investment in your sport. I made the gear the main visual focus and used textured typography to reflect toughness, incorporating the word “Everlasting” as a slogan to reinforce the brand’s message of longevity.
Software used:
Adobe Photoshop, Adobe Illustrator.
