Project Overview:
Jumex Package Redesign is a conceptual rebrand created to modernize the packaging while preserving the vibrant personality of the brand. The objective was to develop a cohesive visual system that improves shelf impact and clearly differentiates each flavor through bold color, custom illustrations, and expressive typography.
Design Direction:
The redesign draws inspiration from the freshness and energy of tropical fruit. Simplified illustrations, layered organic shapes, and a vibrant color palette create a playful visual language that extends consistently across cans, juice cartons, and additional packaging formats while maintaining strong brand recognition.
