Project Overview:
Viva México Festival is a brand identity created for a cultural festival celebrating Mexican heritage through music, food, dance, and art. The project began as a poster assignment and expanded into a complete visual identity, including event signage, merchandise, social media, and promotional materials. The goal was to create a bold, cohesive system that captures the energy of the festival while honoring traditional Mexican craftsmanship.
Design Direction:
The visual identity combines bold typography, the colors of the Mexican flag, and hand-carved linocut textures inspired by traditional Mexican printmaking. Custom illustrations and organic patterns were used to create a handcrafted feel that reflects the festival's cultural roots while maintaining a modern, energetic aesthetic. The identity was designed to remain consistent across both print and digital applications.
